Art & Architecture + [Seul (Corea)]

Seul, Corea del Sud: Model Home Gallery by Nadaaa
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In South Korea, the study, design, and sales of housing have developed into a discipline serving an ascendant middle class with amenities and technologies that are significantly sophisticated.

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The “model home gallery,” a nexus for consumerist desires and corporate strategy, not only contains sales offices with model homes, but also a variety of public amenities for the adjacent community.

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Art galleries, restaurants, caf├ęs, auditorim, and other public open spaces foster favorable relationships with area residents, thus expanding the customer base and fueling the housing economy.

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An active housing market has produced a competitive frenzy resulting in architectural spectacles as the dominant approach to these initiatives: highly themed icons and surfaces that masque what are otherwise typologically simple diagrams.

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The organizations of these buildings normatively require a public base, supporting a black box of exhibition space for full-scale models above. the design of this model home gallery is an evocatively rendered black box perched atop of a dynamic glass plinth.

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The transparent plinth displays the spectacle of the activities within, while creating an enclosed public space with views into the park.

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Continuity of the ground plane is established through the extension of granite sidewalk into the building.

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The reading of this public space gains expression through an undulating ceiling that demarcates various programmatic and infrastructural logics of the amenities.

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The voluminous and elusive black box atop is established as an iconic landmark in a developing part of the city; its interior in dialogue with the exterior world only through the “slit-windows” encrypted within the horizontal louvers, further softening the figure of the volume.

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From a distance, the overall image evokes an echo of the unique skyline of Seoul, a syncopated composition of staggered buildings and mountains.

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Location: Seoul, South Korea Architects: NADAAA Principals in Charge: Nader Tehrani, Katie Faulkner, Aia Project Coordinator: Kevin Lee Project Team: : Dan Gallagher, Ellee Lee, Richard Lee, John Houser, Ryan Murphy, Samuel Jacobson, Tom Beresford, Tim Wong Local Architect: AandD Landscape: Dongshimwon Civil: Daegyo Structure: Yunwoo structural Cost Estimator: Shinhwa Interior MEP: Chungwoo Eng. Lighting: Taewon Electrical Exterior: Woojung Curtainwall: Daemuyng Gunyoung Energy Consultant: Gunhwan Area: 105000.0 ft2 Year: 2012 Photographs: John Horner

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